MLB: Chicago Cubs at Chicago White Sox

When is the next time a Hall of Fame plaque will feature a White Sox cap?

When Frank Thomas was inducted into the Baseball Hall of Fame in 2014 it was the culmination of the career of one of the greatest players in White Sox history. It was also likely the last time for the foreseeable future we’ll see a player enter Cooperstown with a White Sox cap adorned on his […]

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It’s Guaranteed Rate Field now

Just one day before a seemingly silent transition could have occurred from one ill-fitting stadium sponsor to another, the universe–or Crain’s Danny Ecker–gave us one more delightful wrinkle. “A commitment to branding is why the signs going up this week around the 25-year-old stadium look virtually the same as the company’s logo, except for the word ‘field’ […]

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A guaranteed missed opportunity

As you’ve likely seen by now, the White Sox announced a long-term deal to rename their stadium to Guaranteed Rate Field, with the 13-year agreement going into effect November 1. From a strictly dollars and cents perspective, the news is somewhere between neutral and good; from a more important perspective, it’s an example of this […]